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CASE STUDIES
Goals
Our goal was to gather influencers from the California area, along with local fans, to create an exciting and vibrant anime community event. By bringing together passionate individuals, we aimed to build a strong sense of connection and excitement around anime culture, fostering a unique space for fans to engage, share, and celebrate their love for the genre.
Tactics
Our tactics focused on creating inclusive social content and branding that appeals to all ages, while designing engaging experiences to excite the crowd. We incorporated live performances, interactive activations, diverse food options, and fun activities to ensure a dynamic and memorable event for everyone.
Results
- Over 5,000 attendees at the event, driving massive engagement.
- Mall revenue saw a 10% increase across multiple businesses.
- Over 1.5 million impressions generated across influencer platforms and our marketing efforts.
- Created a buzz that amplified both foot traffic and online reach, solidifying the event’s success.