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Goals

Our goal for Ole Red’s grand opening is to create an unforgettable experience that brings the heart of Nashville to Las Vegas. With daily and nightly live country music, signature southern-inspired cuisine, and an immersive atmosphere, we’ll showcase Ole Red’s unique blend of tradition and modern flair. The event will feature exclusive performances, delicious food, and interactive fan experiences, all while staying true to the brand’s authentic country roots. This grand opening will position Ole Red as a must-visit destination in Vegas, offering a taste of the south with a Vegas twist!

Tactics

 

To maximize the impact of Ole Red’s grand opening, we’ll leverage the venue’s unique atmosphere and country branding to highlight its four immersive levels, including the stunning rooftop deck with views of the Las Vegas Strip. By using social media and collaboration posts with influencers and country music artists, we’ll drive excitement and expand reach, ensuring the event gets maximum exposure. These tactics will draw attention to the venue’s vibrant energy, live music, and unforgettable experience, bringing country flair to the heart of Vegas.

Results

  • Over 1 million views on two grand opening recap videos, released the night of the event.
  • Stunning photos and video captured the venue’s grandeur, showcasing its immersive design and rooftop deck.
  • Leveraged all local social media channels to generate buzz and excitement.
  • Collaborated with influencers and country music artists to extend reach and engagement.
  • Held free ticket giveaways, boosting anticipation and attendance for opening night.
  • Created a high-energy atmosphere that solidified Ole Red as a must-visit Las Vegas destination.
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